…and the answer is “seven”

OK, so what’s the question? I’ll get to that in a moment, but first let’s talk about Inbound Marketing. Inbound…

May 23, 2018

Thinking about user groups and community

As many of you may know, in my earlier role as the “marketing guy” at Innovative, my team and I…

May 1, 2018

Thinking about things differently at Capital Area District Libraries

One thing that we love about what we do is that every library brings a different focus to their marketing.…

February 13, 2018

A big step forward for library marketing

The Kitchener and Waterloo libraries in Ontario did an interesting and important thing last May. As they went out to…

January 26, 2018

Welcome Topeka & Shawnee and Las Vegas-Clark County to Patron Point

You might have already seen our news that the Topeka & Shawnee County Public Library and Las Vegas-Clark County Library…

December 6, 2017

Focus on the Experience, Not the Stuff

A few weeks back, Ted and I attended the 2017 Library Marketing and Communications Conference #LMCC17.  Speaking for both of…

November 30, 2017

Heading to Dallas

As I was thinking about writing this post, the subject line “On the Road Again” came to mind. I’m not…

November 9, 2017

Partnering with Libraries and Vendors: API Technology and More

We recently launched a partnership with The Ferguson Library to dramatically improve the accuracy and effectiveness of library card renewal…

March 31, 2017