The LIMMYs – exploring the possibilities together

As you might guess, I’m pretty bullish about how marketing automation technology like Patron Point can help libraries raise their…

October 12, 2018

An open attitude at Mansfield-Richland County Public Library

I’d like to take a moment to welcome the Mansfield-Richland County Public Library (MRCPL) to the growing list of Patron…

September 19, 2018

Bringing ALA Conference attendees and exhibitors together

Over the past several years, one of the things I’m most proud of is my participation on the Exhibits Round…

August 9, 2018

Looking at GDPR in a more positive light

Over the past few months, you may have noticed a flurry of pop-ups and emails announcing updated Terms of Use…

August 2, 2018

…and the answer is “seven”

OK, so what’s the question? I’ll get to that in a moment, but first let’s talk about Inbound Marketing. Inbound…

May 23, 2018

Thinking about user groups and community

As many of you may know, in my earlier role as the “marketing guy” at Innovative, my team and I…

May 1, 2018

Thinking about things differently at Capital Area District Libraries

One thing that we love about what we do is that every library brings a different focus to their marketing.…

February 13, 2018

A big step forward for library marketing

The Kitchener and Waterloo libraries in Ontario did an interesting and important thing last May. As they went out to…

January 26, 2018

Welcome Topeka & Shawnee and Las Vegas-Clark County to Patron Point

You might have already seen our news that the Topeka & Shawnee County Public Library and Las Vegas-Clark County Library…

December 6, 2017

Focus on the Experience, Not the Stuff

A few weeks back, Ted and I attended the 2017 Library Marketing and Communications Conference #LMCC17.  Speaking for both of…

November 30, 2017