About the Limmys

Bring your marketing ideas to light!

Announcing the Library Marketing Technology Innovation Awards. Called the “LIMMYs”, for short, public libraries of all sizes now have the opportunity to explore the wide variety of ways marketing automation technology can be applied to real-world library marketing goals and challenges.

The LIMMY Awards

Grand Prize:

Free one year subscription to Patron Point and a $1,500 stipend for travel and registration to the 2019 ALA Annual Conference being held in Washington, DC.

Runner-up Prizes:

50% discount on Patron Point annual subscription.

Deadline for Proposals:
Friday, November 16, 2018

Submit your ideas by the deadline above. Libraries can submit multiple proposals.

Four Categories

Proposal Categories

Program proposals can be submitted in any of four categories. Select the category that best fits your program idea.

Patron Engagement

Drive engagement with the library including use of your collections and resources, attendance at events using highly targeted and personailzed email campaigns and web interactions.

Messaging and Notifications

Upgrade basic everyday messages you send patrons, such as holds alerts or overdue item messages - use creative design to cross promote content, activities, programs, etc. to maximize the effectiveness of your regular communications.

Cardholder Growth

Creative initiatives to attract people into the library and drive cardholder growth including social, email, web and off/on-line integration programs.

Open Class

If your idea is too big for a category or simply doesn't fit, this is the place for you. Whether it's driving donations, working with your Friends organization, and more, this is the category to make it happen.



How to apply

Questions? Comments? What to talk marketing automation? Email us at or use our contact form.