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Patron Point Masterclass

Presented by Cordelia Anderson

The Masterclass is delivered over 7 pre-recorded sessions via the Niche Academy learning management platform. Learners can move at their own pace and pause, rewind and return to any of the sessions and is available.

About the Masterclass

Marketing in public libraries has become a major focus over recent years with the recognition of the need to engage the community, raise awareness of the wide range of services available from the library and to bring them back into the library post-pandemic.

It comes down to telling your story. In today’s environment, with so many different things competing for people’s attention, it simply isn’t enough to open your doors and wait for people to come. Libraries must market their services in ways that are compelling to their communities.

As leaders in public library marketing, we have partnered with library marketing expert Cordelia Anderson, to develop the Masterclass. The series is based on practical examples of marketing in libraries and we hope that it will provide a greater understanding of how library marketing works, along with practical strategies that libraries can implement immediately.

The Masterclass is delivered over 7 pre-recorded sessions via the Niche Academy learning management platform.

Learners can move at their own pace and pause, rewind and return to any of the sessions and is available.

About Cordelia Anderson

Cordelia Anderson Consulting was founded in 2018 with a mission to provide marketing and communications consulting and services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.

Cordelia is a seasoned marketing and communications executive with 20+ years of experience. She is based in Charlotte, NC but has clients around the US and is nationally recognized for her innovative, strategic and results-driven marketing and communications programs. Clients have included public and academic libraries, library associations, local government agencies and nonprofits.

Sign Up for the Patron Point Masterclass

Simply complete the form below and we will email you an invoice for payment either by bank transfer or by check. Once the invoice has been paid, we will send your learners instructions on how to access the Masterclass.

1-5 seats USD 399 per seat
6+ seats – group discounts available

COMPREHENSIVE TRAINING
  • Real world experience from marketing leaders
  • Completion certificates for learners
  • Unlimited access from work & home
BETTER EQUIPPED LIBRARY STAFF
  • Better strategic marketing
  • Wider team appreciation of tactical marketing
  • Increased patron engagement

* Patron Point customers receive one COMPLIMENTARY seat for their library. If you would like to set this up or add additional seats please contact us.

Patron Point's marketing automation and engagement platform will do wonders for your library's marketing and engagement programs. We'd love to share more info, examples of real-world usage, and organize a demo for you and your colleagues.

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